@book{29425,
	author = {Kumar, V., and Reinartz, Werner., and SpringerLink (Online service)},
	title = {Customer Relationship Management},
	publisher = {Springer Berlin Heidelberg : : :},
	year = {2018.},
	series = {Springer Texts in Business and Economics,},
	address = {Berlin, Heidelberg : : :},
	edition = {Tercera edicion.},
	url = {https://unicurn.sharepoint.com/:b:/s/biblioteca/EbUQAhWQ7XpGvkgYadXBu04Bco7eb6CNDhOSn0_id99KRQ?e=C1wTkr}
}