01694nam a2200433 a 4500 co-ctgcurn 20260701202221.0 m d cr cnu---uuuuu 130820s2008 nyu s 000 0 eng d 3326241 9780387725789 (hbk) 9780387725796 0387725792 0387725784 (hbk) CO-CtgCURN spa coctgcurn 658.872 22 Blattberg, Robert C., 1942- Database marketing [electronic resource] : analyzing and managing customers / Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin. New York : : Springer,, 2008. 2008. 1 recurso en línea (xxiv, 871 p.) : ilustraciones en color. texto txt rdacontent computador c rdamedia recurso en línea cr rdacarrier International series in quantitative marketing, 0923-6716 ; 18 Description based on print version record. Incluye referencias bibliográficas e índice. Restricted to users at subscribing institutions. Mode of access: World Wide Web. Perfíl del consumidor. Bases de datos en mercadeo. Kim, Pyo ng-do, 1958- Neslin, Scott A., 1952- SpringerLink (Online service) MHC MHC CF 658.872 B644 https://unicurn.sharepoint.com/:b:/s/biblioteca/EcVJx3bEN5hJmHulzReHg-0Brl-oRkOxwrqq82aTzMOTyQ?e=ivHI75 Vea este libro electrónico CF 658.872 B644 ddc 0 29432 29432 0 0 ddc 0 658_872000000000000_B644 0 CF MHC MHC CF 2025-03-29 0 658.872 B644 2025-03-29 17:09:41 CF 2025-03-29