Database marketing
analyzing and managing customers
Blattberg, Robert C.
1942-
creator
Kim, Pyo ng-do
1958-
Neslin, Scott A.
1952-
SpringerLink (Online service)
text
nyu
New York
Springer
2008
2008
monographic
eng
1 recurso en línea (xxiv, 871 p.) : ilustraciones en color.
Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin.
Description based on print version record.
Incluye referencias bibliográficas e índice.
Restricted to users at subscribing institutions.
Mode of access: World Wide Web.
Perfíl del consumidor
Bases de datos en mercadeo
658.872
9780387725789 (hbk)
9780387725796
https://unicurn.sharepoint.com/:b:/s/biblioteca/EcVJx3bEN5hJmHulzReHg-0Brl-oRkOxwrqq82aTzMOTyQ?e=ivHI75
https://unicurn.sharepoint.com/:b:/s/biblioteca/EcVJx3bEN5hJmHulzReHg-0Brl-oRkOxwrqq82aTzMOTyQ?e=ivHI75
MHC MHC
Restricted to users at subscribing institutions.
CO-CtgCURN
130820
20260701202221.0
spa