<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>Roberto Goizueta</title>
    <subTitle>el hombre que puso al mundo a tomar Coca-Cola</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Greising, David.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Monares, María Lucrecia Cárdenas Nannetti, Jorge.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Bogotá</placeTerm>
    </place>
    <publisher>Grupo Editorial Norma</publisher>
    <dateIssued>2004</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>480 p.</extent>
  </physicalDescription>
  <tableOfContents>La cancion del cerro.--Cuba, catro, y coke.--La cancion en la Iglesia.--La inquisicion.--Rompimiento con el pasado.--Colonizacion coca-cola.--Los juegos que jugaba Roberto.--Es el cielo coca-cola.--La maquina de grandes marcas.--Derivacion embotelladora y escape de hollywood</tableOfContents>
  <note type="statement of responsibility">David Greising , traducción Jorge Cárdenas Nannetti.</note>
  <note>Titulo original. Id like the world to buy a coke. The life and leadership of Roberto Goizueta.</note>
  <subject>
    <topic>Industriales</topic>
    <geographic>Cuba</geographic>
  </subject>
  <classification authority="ddc">923.3 G616g</classification>
  <identifier type="isbn">9580478198</identifier>
  <location>
    <physicalLocation displayLabel="G616g">MHC MHC</physicalLocation>
  </location>
  <recordInfo>
    <recordContentSource authority="marcorg">CO-CtgCURN</recordContentSource>
    <recordCreationDate encoding="marc">160627</recordCreationDate>
    <recordChangeDate encoding="iso8601">20260701202404.0</recordChangeDate>
    <recordIdentifier source="CO-CtgCURN">0000022572</recordIdentifier>
    <languageOfCataloging>
      <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
    </languageOfCataloging>
  </recordInfo>
</mods>
